Animation and Digital Production in Los Angeles - videos, games, apps, social media content & digital media
Posted by: In: Nick, Paramount, TMNT 25 Jul 2014 Comments: 0
Posted by: In: Insights 27 Jun 2014 Comments: 0

The Producer’s Guild of America New Media Council held their first web video screening series called #PGATUBE for members and others in the industry. Producers from the guild showcased their latest web videos- from indie live action, to animation, to video game trailers. Former PGA NMC chairman (and Animax CEO) Michael Bellavia was the emcee of the event and kicked it off by interviewing Maker Studio’s Paul Cochrane.

The screening featured a variety of genres and speakers including:

Jason Horton (@jason_horton) – Freaky Friday the 13th
Phillip Wilburn (@phillipwilburn) – Discovering America
Chrissy Swinko (@omg4reals) – Corporate
W. Vito Montone (@wvitom) – The Pain of Sitting Still
Jason Scherbert (@squadrontv) – Fallout: Lost/Found
David Logan (@nightlightgames) – Whispering Willows
Nate Clark (@nateclark) – Somewhere in Palm Springs
Moderator: Michael Bellavia (@animaxent) – Where’s My Water? & Knock Knock Animals


David Logan, Producer at Animax

Check out the first installment of, “The Children of the Skies” sci-fi novel series. A special group of humans are given abilities by an unknown energy wave that hits the planet. What will these humans do with their new abilities? Will they push mankind into a new world of peace or will the usher in the apocalypse?

Animax worked with Noraj Picture Company to put together this sneak peak of the new Science Fiction Graphic novel, Children of the Skies.

A behind the scenes look with J. Everett Bettis, author of Children of the Skies, as he visits Animax Entertainment.

Posted by: In: Insights 29 May 2014 Comments: 0

The Digital Kids Summit Advisory Board was announced and Animax is on it.  The conference is set for October in San Francisco. See you there.

Posted by: In: Insights 15 May 2014 Comments: 0

Last week I spoke at The Digital Hollywood Content Summit in Santa Monica. The summit featured creative and crowdfunding talks from top producers around the world. I was on the panel “Nurturing the Creative Spark: The Producer’s Toolkit,” along with Jim Redner who led the Oculus Rift Kickstarter campaign; Kristen Nedopak, founder of The Geekie Awards; and moderator Chris Plaff, a leading new media and technology producer. The panelists talked about their experiences with crowdfunding, providing tips to the audience, as well as their predictions for where crowdfunding should go next. The key takeaways from the panel:

1. Start planning early- It was unanimously decided that one of the best practices for crowdfunding is to start planning early. This means contacting press and building relationships, establishing a community, creating content, and defining your scope, all before you even launch your campaign!

2. Crowdfunding can enhance and hinder your ultimate goal- You create an audience that not only is a group to market to, but also a group that actively helps you market. You are creating a community around your product. On the downside there are now hundreds of voices that want to give you input, and it’s difficult to please everyone. If you say you’re going to include a particular feature, people hold you accountable to that. Since it’s common to trim scope in projects, it’s sometimes unavoidable when you have to cut features.

3. Crowdfunding is changing- The types of products and services offered have greatly been changing. The early crowdfunding campaigns were primarily for new and innovative tech ideas. Now it has really expanded to include a multitude of products including video games, movies, and even concepts (Graphing the deliciousness of a chicken burrito!). Going forward it will even be going away from just products to include services as well.


David Logan, Producer at Animax

Posted by: In: Insights 11 May 2014 Comments: 0


I spoke at the Toy Industry Association’s PlayCon alongside execs from Activision, Google/YouTube and Funrise Toys about the factors reshaping the industry. The conference is an opportunity for execs from leading toy manufacturers, brick and mortar stores and online toy retailers, to gather and hear insights from within and outside the industry about the shifting dynamics.

The key takeaways from the panel and the event:

1. Flat to declining sales. In the US a variety of factors from the economy to declining birthrates to the rise of digital and interactive gaming are resulting in an across the board decline in sales, visible in example in MMORPGs like the Silkroad game. It could be argued that these digital related categories should be included in what is considered the toy industry but that may be a means of masking the fundamental shift in the health of the industry. It just means you need to get creative and make some changes now before you get left behind.

2. Do you make toys or magic? Declining sales calls for a reassessment of how toy companies view themselves. Do you see yourselves as being in the play industry, or the physical object manufacturing business? Do you make stuff, and focus on making a better toy product or do you focus on creating magic for your customers? Saatchi & Saatchi says to focus on innovation over new. Activision doesn’t refer to Skylanders internally as a toy or a video game or a digital toy – they refer to what they’re creating as magic. Even if you’re making analog toys, focus on how your teddy bear is creating magic for your customers and help them make more of that. And take a look at the way you measure success — is it just sales or is it time spent with your toys and how you’d actually measure that.

3. Platform toys are doing well. Whether its physical LEGO pieces are largely interchangeable, Rainbow Loom and its bands, Skylanders and their figurines, Sphero and the ability for kids to code new moves, or the iPad and the treasure trove of apps there is an increasing importance to create a platform approach to product development.

4. Align your culture with your customers. Let’s face it, there are some industries that have the cool factor and become more attractive to millennial job seekers than the toy biz. Take a hard look at who you are, how you define yourself and how you inspire and cultivate your team. Sorry – some frank talk: the attendees at the conference were generally older, caucasian men. Look for ways to add diversity to your team and it will likely inspire innovation in your product mix. You can change your DNA to align with what today’s workforce is rewarded by – include social good opportunities for your staff, crowdsource ideas from your staff and your employees, encourage user generated content to be created and maybe even look at crowdfunding opportunities as a means to build marketing support for a totally new product line. Think different.

5. Get mobile. It was said multiple times during PlayCon – if your site isn’t mobile friendly and if you don’t have hooks into mobile you’re already a few years behind. Catch up!

6. Content marketing matters. YouTube is the second largest search engine behind Google. Amazon highlights product videos and reviews. Social media channels connect you directly to your customer base; a customer base which you can increase to your will through companies like Marketing Heaven that sell you views and likes. But all these opportunities mean that you aren’t just a manufacturer anymore – you are basically an entertainment studio that makes toys too. Make videos – unboxing videos, product reviews, shorts, etc. Inspire your fans to create them for you. Reach out to YouTube stars and emerging stars and give them product to feature in their videos. Become part of the conversation and give others, especially your key influencers, the opportunity to generate content for you. Even if you make analog products, you can find ways to “digify” yourself and create that magic. Rainbow Loom is a sign of the rise of the maker movement but that analog toy is accompanied by a ton of instructional YouTube videos and other digital content that create a digital and social platform beyond the plastic and bands. Kids don’t look at it in silos of play – digital play vs. playing with physical toys – all of it is playtime that can happen concurrent or time-shifted.

7. Partner, partner, partner. It’s nearly impossible to do it all on your own and in some cases it’s not to your benefit. Amazon, YouTube, Google, Tongal – these platforms want to help collaborate with you. Collaboration brings more parties to the mix who can provide you a network effect to your product development and marketing efforts and ultimately grow your sales in ways you couldn’t on your own. If you’re looking for a partner to help you with your digital content production and marketing efforts, Animax is ready to play.


Michael Bellavia, CEO of Animax

Animax worked with Hallmark‘s SpiritClips broadcast VOD TV channel to produce an original animated short film that is a parable all about teamwork and gratitude.  Treasure in the Snow takes place in Antarctica and is about a seismologist who must decide whether to save a penguin or find shelter before a dangerous storm hits.

Posted by: In: Anchorman 2, Paramount 08 May 2014 Comments: 0

The “Scotchy Scotch Toss” mobile game (iOS and Android) lets you play a good ole fashioned game of scotch pong against Ron Burgundy, Will Ferrell’s character in “Anchorman 2“. Animax created all of the original art and animation in the app for Paramount that includes over 300 taunts and phrases from Ron himself. In covering the app and the overall campaign Adweek sayid “Anchorman 2” is “changing the way movies are marketed.”

Posted by: In: Pipeliner CRM 08 May 2014 Comments: 0

Instead of yet another series of product walkthrough videos, Pipelinersales wanted to explain the benefits of its CRM software tool with a branded content approach. We helped conceive the shorts and the different scenarios that would best highlight what makes a good salesperson a great one. We struck a balance with explaining the the product benefits with keeping the series of shorts entertaining.

We produced this animated short film for Hallmark‘s inspirational VOD channel, SpiritClips.  The Legend of Oscar features an ostrich with big dreams of soaring high into the sky, but too bad ostriches can’t fly. Or can they?…