Digital content production and marketing - games, apps, animation, video and interactive & social media

Discovery Kids: Site

Posted by: In: Discovery, Discovery Kids 08 May 2014 Comments: 0

Animax worked with Discovery Kids to reenvision what it’s digital footprint could look like in a world where kids are using mobile phones and tablets unlike ever before. We created a video centric experience creating a revamped digital network that highlighted kid-friendly content from the vast Discovery portfolio. The content is also searchable by themes – sharks, nature, space, etc. – and aggregates video, apps, games, articles and other content around those themes. Animax designed and engineered the HTML5/CSS3 compliant website which utilizes a highly customized and scalable WordPress setup.  With a responsive design focused frontend, the site was built with the Bootstrap Framework so that it works well on devices of all types and sizes. Content and static assets, such as images, games and files related to the site design, are distributed rapidly with Amazon Cloudfront, which uses regional distribution.  On the backend, Roots.io takes WordPress best practices to the next level, allowing development with next generation tools such as Composer, Grunt and LESS.  A minimal number but efficient set of helper plugins were used to allow administrators to seamlessly manage site content.

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