We engineered itcanwait.com, the website for AT&T’s anti-texting and driving campaign. The responsive site leverages text, photos, videos and social experiences to create a platform that is appealing to the teen and millennial target. The strategy and creative development was led by Omelet
One of the key elements to the campaign was a pledge app that drivers could engage with via the site or by connecting to Facebook. Working with Facebook directly, we used the Social Graph so that pledgers could ask their friends to take the pledge as well. We continued to maintain the site for several years through numerous design and functionality updates.