The aim was to create a webseries that reached its NASCAR loving demo in a very disruptive way. Animax developed, wrote and produced the edgy multi-episode webseries. We also and helped market and distribute the series across the major broadband video sites (YouTube, FunnyorDie, etc.) and built a network of affiliate distribution sites focused on car culture. The series went on to garner millions of views with multiple episodes achieving “Immortal” status on FunnyorDie.