Animax conceived and produced this video marketing program that included viral videos, games, blogs, a sweepstakes and other fun activities focused on the launch of Kodak’s new line of home printers. Working with Ketchum, we directed the grassroots efforts and also produced the world’s first-ever talk show dedicated to ink. In aggregate, the videos on YouTube and on other video sharing sites garnered a million views. Even the game was syndicated and embedded into blogs and social profiles helping increase the social lift. In a truly integrated campaign approach, we worked with Ketchum to integrate the YouTube videos stars we created into a live launch event that we produced on the 30 Rock set of Saturday Night Live in New York City. The campaign went so well that they asked us to work on their next campaign for the printer as well.