The Perfect Flight game is a classic memory game with a few video twists. Players watch a video of a hypothetical passenger highlighting their preferences when flying Singapore Air.  The player then needs to remember these preferences during the course of a memory game. Animax engineered it so that the client could manipulate media during the live run of the experience and to allow for consistent gameplay with new content during the course of the promotional campaign.  There was an amazing 80% uptake rate of the game by the target market of elite travel agents and a very high rate of those users interacted with the game for the full four weeks of the experience.