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Animax Got Into MIT!!!

Posted by: In: Uncategorized 17 Dec 2006 Comments: 1

Congratulations Animax! We got into MIT! Actually we got into the MIT Convergence Culture Consortium blog because of one of our transmedia productions. Huh? Not even wikipedia has a listing for “transmedia.” We’re pretty sure after reading this, that transmedia means how a particular piece of content is handled across various storytelling media – broadcast, broadband, theatrical, retail entertainment, etc. and how each piece of content and it’s treatment contributes to a meta-narrative spanning across all media in aggregate. We’re not exactly sure that’s what it means because our brain started to hurt trying to understand all the MIT-speak (although, reading Geoffrey Long’s blog helped.)

Anyways, all the fuss is being made over the highbrow cartoon we produce for WWE called Mr. McMahon’s Kiss My Ass. It turns out that KMA is one of the “stranger transmedia productsSam Ford has ever heard of – now, that’s a pull-quote! Ford is a 2007 Masters of Science Candidate in Comparative Media Studies at MIT and is entering his second year as a media analyst for the Convergence Culture Consortium. He’s also a fan of wrestling — he didn’t go as far as to say he’s a fan of Mr. McMahon’s posterior. KMA qualifies as transmedia because McMahon exploits his rump live in the ring (theatrical entertainment), on TV (broadcast entertainment), in print, and now, with our help, online. By the way, the latest episode features Mel Gibson.

Upon further review it seems like we’ve been involved in a number of transmedia productions not the least of which is the one Animax won an Emmy for – ESPN’s animated Off-Mikes which spans many of the same media as WWE including radio.

P.S. Hey MIT, we feel like we deserve an honorary doctorate after trying to figure this transmedia stuff out.

Comments: 1

  1. Posted by Sam Ford 18 Dec 2006 at 6:23 pm

    Michael, thanks for stopping by the C3 site to alert us to your attempts to understand the MIT-speak. Hopefully, it wasn’t too jargon-filled, as we’re not too much of a high-falutin’ academic culture at MIT, but we do like to create our buzzwords…so we are particularly glad to help spread transmedia as far as we can.

    We’ll see what we can do about that honorary doctorate. Glad Geoffrey’s piece was help to you. He’s one of my colleagues here in C3, and his thoughts about transmedia has helped shape our understanding of the concept.

    If you want to see what kind of company you’re keeping, you can see all the other transmedia examples I’ve written about, along with some of my colleagues, here.

    And here’s another good resource about transmedia.

    I think the key we want to mark is the distinction between cross-media, when a brand or characters appear randomly in multiple media forms, or cross-platform distribution, when the same product is dumped into several media types, and into something where product in various media forms build off of each other. This is certainly one of the more…intriguing examples.

    By the way, I’m teaching a class in my final semester as a student here at MIT on the cultural phenomenon and media industry surrounding pro wrestling, and WWE is sending up a variety of speakers. Maybe we’ll watch a little KMA. I should try to get an official appearance from the live ass. Now THAT would be a transmedia experience, eh?

    Sam Ford

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