Animax Entertainment retained Media Link Partners as a business development consultant to accelerate opportunities in branded entertainment. Media Link is a strategic advisory firm whose clients include Microsoft, AT&T, Unilever, Home Depot, Colgate-Palmolive, The Walt Disney Company, Viacom, Comcast, Fremantle and Sony. Michael Kassan, Media Link’s founder and managing principal, and former President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide, will be the lead on the engagement.

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