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Hummer-ing Along with ESPN

Posted by: In: Uncategorized 25 Jul 2007 Comments: 0

Season 4 of ESPN’s Off-Mikes just launched. Crazy that it’s already been four seasons! This season kicks off with a bunch of classic episodes. (Thank God because we are still cranking out the rest of the season’s 5 new ones.)

The other new twist is that Off-Mikes is now officially a great example of brand entertainment at it’s 2.0 finest. This new season is sponsored by Hummer in a very obvious way and in a sly way in every episode. The intro for the series since Season 2 has always had a bunch of visual gags referring to some of the all-time great partners – Sonny and Cher, Batman and Robin and Starsky and Hutch. Well instead of Starsky & Hutch’s usual red and white Gran Torino, Mike and Mike get into their souped up Hummer. We even got to animate a Hummer commercial.

For trivia buffs, Hummer wasn’t actually the first example of product placement in the Off-Mikes series. If you look closely, you’ll also see the Animax banana peel logo in every episode. We even included our phone number on the side of a boat in one of them.

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