This is a huge deal –

UK regulators have banned advertising foods high in fat, salt and sugar around not only children’s programming but also for youth-oriented and adult programs which attract a lot of viewers under 16. It’s crazy! Imagine no more Fruity Pebbles or Coco Puffs or Gumi Bears or McDonalds or Burger King… the list goes on. The decision follows an earlier agreement with British advertisers banning the use of cartoon characters, licensed characters and celebrities who appeal to children in commercials.

Is the US next?