Ty Inc, the makers of the world famous Beanie Babies, has tapped Animax Entertainment to lead development efforts of the Ty Girlz kids brand. In particular Animax is building a free-to-play model into the Ty Girlz girl focused virtual world, developing new content and building in new revenue opportunities through advertising and microtransactions through the sale of virtual goods. The news item got picked up by a few outlets in the social game, virtual world, toy and kid press:
Read the full press release here.
And if you’re a little girl, play for free on Ty Girlz right now!